THE 53rd INTERNATIONAL ATLANTIC ECONOMIC CONFERENCE
Paris, France
13-17 March 2002

The Future of E-Commerce
Saturday 16:00 - 18:00

Organizer: M. Peter van der Hoek, Erasmus University

Chair: Laurent Guihery, University Lumiere Lyon 2

Katrin Kull, Tallinn Technical University, A Communication Model for Internet-Based Marketing Communication

Yen Yee Chong, DSL Consultants, The New Economy and E-Commerce: Why it Has Not Been Easy

Katri Kerem, Tallinn Technical University, Determinants of Channel Prefernces in Estonian Retail Banking

Discussants: Yen Yee Chong, DSL Consultants, Laurent Guihery, University Lumiere Lyon 2, and Jelena Hartsenko, Tallinn Technical University